I was a Londoner when I first kindled an interest in beer. At the time, there was only one shop for it: Utobeer in Borough Market. More shops began to proliferate around the time I moved away and I assumed that to “browse” beers on the shelf – other than macro supermarket staples – would always mean a trip to London.
Of all the home counties, something spectacular is happening in Hertfordshire and Buckinghamshire. Over the last several years, beer shops have opened up in St Albans, Berkhamsted, Letchworth Garden City and Hitchin (Herts), and Chesham, Amersham and High Wycombe (Bucks). If this catchment could be approximated geographically, it very roughly describes the Chiltern Valley.
I’ve done some searching online for these shops’ equivalents in surrounding counties. I find, for example, one in Billericay for Essex and one in Reading for Berkshire (where I once lived), but they’re singular enterprises. Within Hertfordshire and Buckinghamshire, beer shops have happened in spates.
Although there are eight stores all within a short drive of each other (more if you include new breweries selling other breweries’ ale in their tap rooms), they are owned by just three concerns.
Back in 2013, the Red Squirrel Brewing Co had just relocated from Hertford to Potten End near Hemel Hempstead. This was an example of East coast to West coast before it became synonymous with American IPAs (though long after rap music, which never really got down with real ale). It opened a bottle shop in August of that year in Chesham – the first beer shop. Red Squirrel soon followed up with shops in Berkhamsted and Amersham, and has just opened its newest venture in High Wycombe – the Emporium – which also serves small batch coffee and pizzas.
Over the Herts border, John and Ben (the latter working for Tring Brewery – I name them both as I know them and regularly frequent their shop in St Albans) trialled market stalls in St Albans, Harpenden and north London selling bottles from British breweries as well as from Europe, America and beyond. The success enabled them to set up a permanent shop in St Albans in October 2013. Last year, John and Ben also opened a second larger store in Hitchin to the north of St Albans.
In June 2016, a new brewery and tap room opened up in Letchworth Garden City: Garden City Brewery. Hot on its heels, and just a block away, Crafty’s Beer Shop opened to the public in what used to be a jewellers’ shop where the display windows lend themselves perfectly to the presentation of gleaming bottles.
For Hertfordshire alone, I could see similar shops and tap rooms opening in towns like Watford, Welling Garden City, Royston (where sadly its brewery Buntingford has ceased trading), Baldock, Harpenden, Tring, and of course, Hertford.
I’ve been to the bottle shops in London. One difference between them and their more rural counterparts is that those in market towns are often right in the heart of them rather than out in the ‘burbs or under railway arches.
There is something special about a market town. Market towns are magical places where bunting suddenly appears. There is always the well-tended war memorial and it’s always afforded pride of place. Then of course there’s market itself – the white canvas village encamped along the main drag. I love the smell of meat being fried and the call of the stall holders who adopt an accent that verges on caricature…
“Cammin’ ‘ave a look! Two bawls f’ra pahnd, nar!”
When you join in the cattle-like drove of the customers, you almost start braying. The irony is that when it’s someone else’s market town, you join the herd wide-eyed. When it’s your own market town, you cut an arc around this human infestation in order to reach Tesco’s.
There’s something special about a bottle shop too. It seems to have come about through cosmic ordering and is rooted in both specialism and localism.
I remember visiting a proto beer shop a few years ago in Whitstable. It was an off licence and I say “proto” because there was a specific section set aside for Kentish beer which I was immediately drawn to. The same was true of one in Swanage for Dorset ales. At the time, they could only exist within the structure of a larger off licence.
But now the beer has broken free. Racks of wine from Gallo and stacks of Heineken cans are no longer necessary. There’s a more continental feel to beer shops – they often have seating on the cobbles in front. They have come to fruition and are evolving.
Beer shops blur the edges between brewery tap rooms, shops and bars. This is in the context of supermarkets like Waitrose serving coffee and chain restaurants like Carluccios and Jamie Oliver’s flogging their own products – books, ingredients, cooking gear – within the eatery itself.
There is however, no confusion between the experience of drinking in a beer shop and drinking in a pub. This isn’t about the differing licences, either. With a beer shop, there is no illusion that you’re entering somebody’s lounge as there might be when visiting the Red Lion. The foundation here is basically the shop floor. The rest is added benefits. This is a much specialised form of the deli rather than the public house.
But maybe you could argue it’s in the eye of the beholder.
You also wouldn’t (or shouldn’t) session beer here as you might in a pub as that would defeat the object. It would be like filling cartons with a single sweet at the Pic n’ Mix. Yes, a beer shop is a confectioner’s boutique.
I now feel that a market town isn’t complete without one – it fits in with the ethos perfectly. You inspect the wares on the shelves; try before you buy on the taps. What’s good? What’s local? But equally – what’s foreign, exotic and exciting in a sharing bottle?
Though I don’t want any more to be lost, the beer shop might one day gain as equal footing in communities as the pub.
Let me finish on this as proof of evolution. This is the beer shop in Hitchin. To me, it represents possibilities and the future. This isn’t a pub but a cross between a celebration and an analysis of beer. It’s been thoroughly thought out – the tasting tables separated from the bottle shelves as neatly as pub snugs used to be separated from the public lounge. The thing this establishment reminds me of most is a library – the archiving section and the reading section. This is the kind of set-up you get when you have an increasingly discerning clientele – the browsing and the study.
Despite the onslaught of morris dancers, the beer shops in England’s market towns are leading the way. Beer has become a focus and a quest rather than a staple. The beer shop is something new in Britain. There is, of course, precedent in Belgium but the ones flowering in our market towns are raising the… what’s the word?